What’s in Your Startup’s Name?

I recently read an article in the Bar Bulletin, a print publication of the King County Bar Association, by Jessica Talmadge, the award-winning designer and owner of the graphic design firm, Talmadge.  It got me thinking about one of the most important things that startups (and lawyers!) don’t do very well:  branding. If you are anything like me, when the spark strikes and you get that brilliant new product or service idea, you start thinking... Read More

How to Start Up in a Down Economy

Many people find that down economies are often the ideal time to start a new business. When economic conditions are bad, many people look for ways to save money and time doing the things that they would otherwise be doing but for the financial pinch. This spells opportunity for the entrepreneurial spirit. So, what steps do you need to take to seize this opportunity and hang the open sign quickly? 1. Business Formation. The first thing you will need... Read More

Three Reasons to Avoid Layoffs

Sustained periods of economic downturn send many small businesses reeling, especially technology startups. Eventually, startups succumb to layoffs.  This is often because many organizations have either been counseled or have been conditioned to think of layoffs as a key cost and workforce management tool. But are all the costs being recognized and fully accounted for?  While the costs savings associated with a workforce reduction are readily measurable,... Read More